Restaurateur marks Covid anniversary with Local Legends campaign

TO MARK a year since the first lockdown, a Leamington restaurateur wants to say a special thank you to local unsung heroes who have made a positive difference in their community.

Through his new Local Legends Campaign, Jose Ribeiro, of We Love Pizza, aims to reward six people who live or work in the Warwickshire, area, with a feast of pizza.

Between May and October, each winner will be presented with a WLP voucher for £120 to be used throughout the following month.

It might be someone who has gone that extra mile to help their isolated neighbours, launched an initiative to help emergency workers or made a huge difference to an individual’s life by a simple – but significant – act of kindness.

Jose, whose restaurant has been closed more than open since it launched in September last year, wants to give something back to the community that has supported his business throughout those months.

He said: “We are so grateful for the kindness and support that’s been shown at such difficult times, both to everyone in general and the hospitality industry.

“We are passionate about celebrating our local legends and highlighting the kindness, courage, humanity or ingenuity they have shown during the Coronavirus pandemic. These are core values that are very close to our brand and ethos and we hope will make us better as a society for the future.”

We Love Pizza, Local Legends
Detroit Pizza is available from WLP from mid-April.

The Local Legends Campaign also marks the launch, next month, of the latest addition to We Love Pizza’s handcrafted Detroit style pizza line – as they bring Detroit to Leamington.

A recipe that’s been popular in the Motor City of America since 1946, Detroit style pizza is made from a traditional thick, light and airy Sicilian style dough.

 The key ingredient in a proper Detroit-style pizza, however, isn’t the ingredients – but rather the pan itself! The characteristics of the square pizza – soft and airy square crust, crunchy exterior and caramelised cheese – are due to the thick steel deep pans in which they are baked. These pans were originally used to transport parts on the car assembly lines – and have been specially imported to the restaurant from the States for a truly authentic Detroit pizza experience.

Jose Ribeiro hands over some of the many pizzas during his latest delivery to Monique Khaira, a volunteer at the Helping Hands soup kitchen.
We Love Pizza co-owner Jose Ribeiro.

Jose said: “We are always on the hunt here in Leamington, for the best pizzas in the world, and take pride in bringing innovation to the market.

 “Countless hours were spent testing and perfecting every detail here to create our take on Detroit-Style pizza. The caramelised cheese crust and the sauce on top take the taste to the next level.”

He added: “We also pride ourselves on delivering ‘affordable quality’ to customers by using only the best and most nutritious flour combinations and implementing exact temperature control and longer fermentation periods for the sourdough.

“While perfection is impossible, great things can happen if you pursue it with passion. It’s that constant ‘quest for perfection’ that is the essence of We Love Pizza.”

The restaurant, which hopes to reopen on May 17th, is still offering a delivery and click and collect service seven days week from 12 midday to 10pm. Orders can be made via a click and collect app, downloadable from the We Love Pizza website or for delivery (£1.50 for orders over £15.) There is also a £10 discount on all orders over £25 from first-time customers.

To nominate a We Love Pizza Local Legend, just tell us their name, email address and where they live and, in no more than 200 words, why you believe they deserve to win. Please also send a photo of them if possible, although this is not essential.

Send it to: amanda@chalmersnewspr.co.uk by Friday, April 23rd. including Local Legends in the subject line.

Visit We Love Pizza at: www.welovepizza.uk

Terms and Conditions: The Local Legends campaign is open to anyone who lives or works in the Warwickshire area. Each winner will be entitled to one £30 voucher per week throughout their chosen month, totalling £120 for the month. The prize cannot be exchanged for its cash value and no correspondence can be entered into. Each voucher can be redeemed for eat-in or takeaway up to the value of £30 a week towards the total spend on anything from the menu but cannot be carried over. Booking is subject to availability. We Love Pizza cannot be held responsible for any future closures due to further COVID-19 restrictions in 2021.

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