Are you a SME owner looking to elevate your brand but not sure where to start? Don’t just roll the dice.
PR is a term you see so often in your everyday life but may not fully understand or appreciate. However, it’s a practice that every business needs in order to prosper and establish itself as a leader in its industry.
PR is important because it can set the difference between a mere company and a brand that connects with its audience. PR makes that happen by establishing communication channels, providing and releasing positive content, ensuring the content reaches the target audience and reassuring them of your brand’s values. A company has the potential to go a long way with PR as its backbone.
For some small businesses outsourcing PR to a trained or experienced professional is not a viable financial option. For others it may be scepticism getting in the way.
With this workshop, there’s the opportunity to dip your toe into the world of PR as well as empower your own business to adopt some of the strategies going forward.
So what can PR do for your company?
- Increase credibility of your brand.
- Position your business as a category leader.
- Build trust and loyalty within the community and nurture your reputation by highlighting your values.
- Crisis communications management.
- Complement and enhance other marketing activities such as social media/advertising.
- The takeaways from PR campaigns are long lasting and will impact the target audience.
- Lower cost option than advertising.
The beautiful Pavilion Suite at Nailcote Hall will host the first Empower PR Workshop. Here, Amanda Chalmers, of Chalmers News PR will introduce you to some of the basic tools and tips you need in order to deliver an effective PR strategy.
Numbers are intentionally limited so every attendee can be guaranteed one-on-one time with Amanda to evaluate their own company’s needs.
After a delicious two-course lunch, there is also the chance to hear from Katie Wilber of Cotswold Connected about social media tricks and tips for SMEs and how they can complement PR.
Then there is a Q&A with both Katie and Amanda before we wrap up proceedings.
Don’t worry if you don’t absorb all the information as everyone will be given a handy USB stick to take away packed with all the top tips from the day.
9.30am: Arrival with refreshments
10am: Welcome by Sue Cressman of Nailcote Hall
Introduction to PR from a client’s perspective by Tracey McAtamney of Ladies First.
10.30am: PR Workshop delivered by Amanda Chalmers of Chalmers News PR
12.30pm: Break for lunch
1.30pm: Social Media presentation by Katie Wilber of Cotswold Connected
2.15pm: Q&A with Amanda and Katie
What will the PR Workshop cover?
- Learn the most important basic principles of PR
- How to identify what is PR ‘worthy’ and how to exploit that
- How to construct a press release
- The importance of good imagery
- How to pitch your story so it stands out from your competitors’ press release
- How to further capitalise on good PR results
- How to most effectively combine social media and PR strategies
- Social media do’s and don’t
- How to make your socials stand out
- Social media content creation – how to be effective and save time
For further questions email: firstname.lastname@example.org
BOOK YOUR TICKET HERE
Businesses that actively engage in a combination of integrated PR and digital marketing tactics are more likely to capture the attention of customers and achieve the type of results that create long-term success.
A journalist of 30 years – and former newspaper editor – Amanda Chalmers is ideally placed to get your brand message across through her award-winning agency Chalmers News PR.
Amanda’s extensive knowledge, experience and media contacts are key to her proven track record of success, working with businesses, organisations and charities to achieve their specific PR goals.
Based in south Warwickshire, she works closely with SME clients to create a bespoke PR campaign for news and trade media as well as offering professional consultation and training.
A dedicated Social Media Manager, Katie has worked with a huge range of clients, from small start-ups to international brands, in multiple sectors. Her award winning business, Cotswold Connected, is passionate about helping SME businesses grow – both their online accounts and their business!
With over 80% of people now buying online and 85% using social media it’s crucial your business is visible. Every business is unique and your social media should be too! Katie’s expertise will enable you to stand out from the crowd and reach new marketing heights.