AS a journalist of 30 years, I can recognise a story at a million paces – but sometimes we have to work harder to sell an angle.
Composing a press release which packs a punch is all-important when it comes to getting it noticed by journalists. As a former newspaper editor, I know exactly what it takes to make your story stand out.
Getting your message across to the market has never been tougher. Increased competition, social media channels and busier lifestyles all make connecting with your audience more complicated than ever before.
Chalmers News PR can help create the influence your organisation needs in today’s marketplace by delivering impactful messages to help achieve your business objectives across a wide range of target audiences.
My extensive knowledge, experience and contacts can benefit clients who want high a quality and personal marketing service, but most importantly, tangible results, at a fraction of the cost of a big agency.
I never lose sight of the fact that your potential audience must be at the heart of every strategy and campaign to ensure we target the right conversations to engage them.
I am equally as comfortable taking your brief and running with it as I am working in partnership with the client throughout the process. Either way, you’ll be consulted at every step, including invaluable campaign analysis and feedback.
My news background also brings you peace of mind should it come to any sensitive issues that need diplomatic media handling.
Commissions can range from a monthly or annual retainer through to one-off press releases or consultations. Wherever you are in the country, just contact me to arrange a no-obligation consultation – and if you’re relatively local, I am happy to meet you face to face to discuss those requirements.
If you’ve started a new business or run a successful small business -or just have an important message to get across on behalf of your group or association, having an effective public relations professional on your side is one of the best investments you’ll ever make.
I am also geared up to handle larger-scale commissions by teaming up with trusted associate Ellen Manning. Our most recent project involves PR for a ground-breaking new wellness centre at a selective school in Harrogate.