ALMOST four months into my new life as a freelancer and the learning curve continues.
I’ve never made any secret of the fact that I am somewhat of a technophobe. That may be doing myself an injustice as much of my role as a PR and copywriter – and blogger – demands a certain amount of IT know-how to get the job done.
But there’s always this inherent fear that I’m simply not making the most of the available tools to achieve the best results for my business.
Cue then FL1 in Warwick who, once again, come to my rescue with another bitesize workshop to enhance both my skills and my confidence when it comes to going it alone.
This time it was WordPress on the agenda. Before Christmas I had assigned someone to build my website for me. (www.bubblycreativemarketing.co.uk cannot be recommended highly enough!)
And, thanks to some previous experience, I’m adept at uploading and boosting my content so have been ticking along nicely ever since.
But it’s not until you learn all about the true extent of your potential WordPress ‘super’ powers that you start to become more digitally ambitious.
As the saying goes, ‘there are other well known brands available,’ but did you know (I certainly didn’t) that WordPress commands 54% of the content management system share? Millions of people every day are joining the WordPress community. There are good reasons for that. Simply put, it is user-friendly and intuitive.
WordPress is. . .
- Free to install, deploy and upgrade;
- Highly customisable with themes and plug-ins for great flexibility;
- User friendly with interface components;
- SEO friendly because it is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love WordPress. It’s why WordPress sites tend to rank higher than others in search engines;
- Safe – WordPress is developed with security in mind and is considered to be a very safe and secure platform.
So all things considered – and with the rise in the number of small and medium-sized enterprises, it’s little wonder WordPress has become the website platform of choice for most entrepreneurs.
How did the two-hour FL1 workshop help me capitalise on my new-found appreciation of WordPress?
For the beginner it is suitably pitched with non-jargon language and the chance to ask plenty of questions. From the basic layout options through to effective SEO, I came away with many new little tricks up my sleeve.
I now have the knowledge and confidence to go beyond the ‘basics’ when it comes to experimenting with layout and images. I have a better understanding of where to go and what to do to boost an article’s potential readership and I have the solutions to previously unknown – and frustrating – quirks of the system. Something as simple as finding a good plug-in to stamp out spam once and for all (everyone’s nightmare) or how to edit website revisions without starting all over again.
It’s given me a renewed sense of creativity and ambition in my digital endeavours going forward.
The workshop is broken down into three main areas – WordPress overview; Users and Roles and Pages and Posts.
If you’re thinking of launching your own website – or want to make more of your existing website, sufficient training to get you up and running does not have to cost the earth. At just £50 for this gentle two-hour session, there will be plenty to bring away from it. There certainly was for me.
Don’t think I’ll be touting myself as an IT expert any day soon, but I’d say I’m now sufficiently savvy to pass on the benefits to my customers too.
Look out for news of more FL1 workshops coming soon. The St Albans-based company has opened a new office on Tournament Fields. Visit: https://www.fl1digital.com