Sweet sixteen enjoys first taste of business success

A LEAMINGTON teenager whose school days were cut short by the pandemic, has turned entrepreneur in a bid to beat lockdown.

Like many others, sixteen-year-old Isobel Massey is waiting on the results of GCSEs she wasn’t able to take after exams were cancelled due to coronavirus.

The student, who is planning to return to North Leamington School to study A-levels in September, has been far from idle, setting up her own business – and is already enjoying the sweet taste of success.

Isobel Massey, Sweetiz

Isobel established and runs all aspects of her Sweetiz – a door to door confectionery delivery service – including social media, branding and marketing plus – with some help from her dad on the deliveries side!

She said: “When I found out that I wouldn’t be doing my exams, at first I was so disappointed as I had revised heavily and improved so much from where I was at the start of the year, but this has given me a new focus.

“I suddenly found myself with so much time on my hands and was spending far too much money on sweets and junk food and decided to start a service selling sweets at a reasonable price straight to your door.”

On June 17th Sweetiz was born. It currently offers two products – a 750g box for £7.50 and a smaller 250g cone for £3, each containing a fun variety of sweetie treats.

“Currently in the box you get a variety of sweets but as I have only just started there isn’t currently a choice, but I have had quite a few enquiries asking about different options which in the future I will be looking into, and possibly making multiple choices of boxes or giving customers the option of what goes in their box,” she added.

“I have so far sold more than 25 boxes and cones as it is only early days but I am looking forward to in the future receiving more orders.”

And her ambitions to grow this fledgling enterprise extend beyond the boundaries of friends and neighbours.

“Ultimately I want to have a wide choice of products available for people to buy and for my very small business to become successful, enabling me to possibly deliver all over the UK,” she said.

It’s good groundwork for the next stage of her academic career as she prepares to study A-levels in Business and Media as well as Psychology.

Mum Karen said: “I couldn’t be any more proud of Isobel. As with all teenagers that were going to be doing their GCSEs this year, she was left feeling despondent and has been looking for something that would stand her in good stead to return for her A-levels in September.

“She has always been motivated to push herself forward and, as her parents, we are looking forward to seeing where this will take her.”

Visit: facebook/Instagram @sweetizforyou

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