CHALMERS NEWS PR has joined forces with a digital marketing agency in Warwick to launch new specialist training workshops aimed at meeting a rising demand from small businesses in Warwickshire.
FL1 Digital is collaborating with experienced journalist Amanda Chalmers to provide a series of intensive two-hour courses all geared at supporting the growth of SMEs and start-ups.
FL1 Digital specialises in high-end custom designed and built websites but, after a successful decade of offering training from their headquarters in St Albans, Hertfordshire, the company has now rolled out the workshops to its new offices in Warwick’s Tournament Fields.
Chalmers News PR founder Amanda Chalmers is delivering the PR workshops which, she claims, are a first for the area.
The journalist and former newspaper editor, hopes local businesses can benefit from a wealth of experience after her three decades in the local print media.
She said: “You don’t work in newspapers for 30 years without learning a thing or two about effective PR and marketing. And for the past year running my own PR agency it’s really brought home to me what a huge appetite there is among the growing number of small businesses, for learning these valuable skills.
“Getting your message across to the marketplace has never been tougher, with increased competition, crowded social media channels and busier lifestyles all making connecting with your audience more complicated than ever before.
“It is recognised that PR is of vital importance to businesses of all sizes but, sadly, it’s usually the smaller ones that miss out on the opportunities good PR can create because they don’t know how to approach it or have the time to address it among all their other day to day responsibilities.
“And, as not all business owners can afford to pay for their own PR or marketing, these short workshops offer the perfect solution when it comes to learning the important basics. From how to write a stand-out press release and where to send it – to how to pitch and build key relationships, it’s all invaluable insight and knowledge that they can take with them going forward.”
FL1 co-founder Jason Sammon says the low-cost time-efficient training comes in response to the increasing challenges of running a modern-day SME (small or medium enterprise).
“People respond well to the idea of offering short sharp training courses because taking too much time regularly out of your business for training is a big hit. People prefer to take two hours out of their business rather than going on a long course just to get 80% of the stuff they didn’t need to know instead of 20% of the stuff they did need to know,” he said.
“Colleges are offering similar things but they tend to be more prolonged courses rather than short sharp workshops and not so much geared to businesses.”
On the collaboration, he added: “In this age of Digital and Social Networks, effective writing and PR is more powerful and relevant than ever, so adding this to our Digital Marketing focused Workshops was a natural and obvious fit.”
The first series of workshops, at the FL1 offices, are:
November 15th – WordPress
Whether you use WordPress to publish to your website or have a WordPress blog, or would just like to know a little but more, this workshop will be invaluable. This workshop is suitable for existing WordPress users and those considering starting a blog or WordPress website.
November 29th – Google Analytics
This takes you through how to understand what’s happening to your website and draw commercial conclusions from the statistics.
January 10th – Public Relations
Learn how to find a newsworthy angle to your business and compose a press release that will stand out from the crowd; correctly identify your target media; understand the Dos and Dont’s of marketing your business; use time-efficient PR methods and simple online marketing and effective networking.
January 24th – Google SEO
Everything you need to know about how the major search engines really work, and how you can work with them to achieve real results. Suitable for existing website owners and those considering building a website.
Jason said: “There is increased demand for Google analytics training, for instance, these days because people are becoming much more digitally aware and it’s become essential for businesses to have a website. But a digital presence is more than just about having a website – it’s about a social presence, link PR and SEO. It’s not like it used to be when being online just meant having a website.”
The courses cost just £45 per session, with the option of signing up for follow-on training bespoke to their business.
For further information or to book, visit: www.fl1digital.com/training-courses-and-workshops